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Americans Want Options in Their Electric Service
— Americans feel they have about as little choice in their electric service as they do in their taxes —
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181204005317/en/
FIGURE 1: How much do you support/oppose having the ability to choose your electric service provider in your area? Showing US Gen Pop (Graphic: Business Wire)
“In the most important services people buy, consumers have a choice on
who they buy from; but in many states, electricity – a product that
powers life as we know it – consumers are stuck with no choice on who to
do business with and the technology is the same as it was back in the
20th century,” says
To understand how people think about their electric service and options, NRG and Quadrant Strategies surveyed 1,000 people in the U.S. General Population, mapped to census demographic data.
According to the research choice could be positive as 70% of U.S. respondents think increased choice in electric service would have an impact on the deployment of innovative energy technologies.
Americans overwhelmingly support the ability to choose their electric service provider. Eighty-nine percent of Americans support this ability to choose, figure 1.
The results are clear: around 80% of Americans feel they have limited or no choice in their electric service options, figure 2.
Americans are happier with their cable provider options – and every other category surveyed – than their electric service choices, figure 3.
Americans feel they have about as little choice in their electric service as they do in their taxes, figure 4.
Consumers in states with the ability to choose their electric service provider are markedly happier than those in states without choice, figure 5.
At NRG, we’re redefining power by putting customers at the center of
everything we do. We create value by generating electricity and serving
nearly 3 million residential and commercial customers through our
portfolio of retail electricity brands. A Fortune 500 company, NRG
delivers customer-focused solutions for managing electricity, while
enhancing energy choice and working towards a sustainable energy future.
More information is available at www.nrg.com.
Connect with NRG on
About Quadrant Strategies
Quadrant Strategies is a full-service market research firm, based in