Americans Want Options in Their Electric Service
— Americans feel they have about as little choice in their electric
service as they do in their taxes —
PRINCETON, N.J.--(BUSINESS WIRE)--Dec. 4, 2018--
Eighty-nine percent of U.S. residents support having the ability to
choose their electric service provider, according to a study released
today by NRG and Quadrant Strategies. The data show that electric
service provider choice makes Americans happy. Yet, nearly 80% of the
U.S. feels they have limited or no choice in their electric service
provider; and most feel like they have less choice in their electric
service than they do in their cable providers.
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Showing US Gen Pop (Graphic: Business Wire)
“In the most important services people buy, consumers have a choice on
who they buy from; but in many states, electricity – a product that
powers life as we know it – consumers are stuck with no choice on who to
do business with and the technology is the same as it was back in the
20th century,” says Elizabeth Killinger, President, NRG Retail. “The
results from the research aren’t surprising - Americans clearly prefer
To understand how people think about their electric service and options,
NRG and Quadrant Strategies surveyed 1,000 people in the U.S. General
Population, mapped to census demographic data.
According to the research choice could be positive as 70% of U.S.
respondents think increased choice in electric service would have an
impact on the deployment of innovative energy technologies.
Americans overwhelmingly support the ability to choose their electric
service provider. Eighty-nine percent of Americans support this ability
to choose, figure 1.
The results are clear: around 80% of Americans feel they have limited or
no choice in their electric service options, figure 2.
Americans are happier with their cable provider options – and every
other category surveyed – than their electric service choices, figure 3.
Americans feel they have about as little choice in their electric
service as they do in their taxes, figure 4.
Consumers in states with the ability to choose their electric service
provider are markedly happier than those in states without choice,
At NRG, we’re redefining power by putting customers at the center of
everything we do. We create value by generating electricity and serving
nearly 3 million residential and commercial customers through our
portfolio of retail electricity brands. A Fortune 500 company, NRG
delivers customer-focused solutions for managing electricity, while
enhancing energy choice and working towards a sustainable energy future.
More information is available at www.nrg.com.
Connect with NRG on Facebook, LinkedIn and follow us on Twitter
About Quadrant Strategies
Quadrant Strategies is a full-service market research firm, based in
Washington, DC. Quadrant works with some of the world’s most prominent
brands on their key issues, helping those companies understand how
people think, what shapes their habits and choices, and what messages
and actions move them. Quadrant's polling has been featured in major
news publications, including the Wall Street Journal, CBS News, and Fast
View source version on businesswire.com: https://www.businesswire.com/news/home/20181204005317/en/